Glover Park Group has signed on as DC representative for Memphis Meats, the Berkeley-based company involved in producing "clean" meats made from animal cells in a lab.
CEO Uma Valeti, a cardiologist by training, expects to begin marketing his company's meat harvested from cells by 2021.
The company's environmentally friendly production process requires less land, water, energy and food inputs (e.g., livestock consume eight percent of the world's harvested grain) than traditional farming methods.
The clean meat process has the potential of eliminating 15 percent of greenhouse gas emissions that are produced by animals raised for meat.
Launched in 2015, Memphis Meats produced the world's first clean meatball in 2016 and chicken strip in 2017.
It has attracted investments from Bill Gates, Richard Branson, Cargill and Tyson Foods.
Glover Park Group handles lobbying related to the appropriations and farm bills, along with general agricultural issues.
Joel Leftwich, former majority staff director on the Senate Committee on Agriculture, Nutrition and Forestry and aide to Republican Senator Pat Roberts, and Grant Leslie, ex-aide to former Democratic Senator Tom Daschle and Agriculture Secretary Tom Vilsack, handle the account.
WPP owns Glover Park Group.