Fresh Focus Research in partnership with Sentient Consulting have recently launched an Australian-first consumer research initiative through the Pozible crowdfunding platform focused on The Rise of the Ethical Consumer. The research will explore, profile and segment the Australian ethical consumer market including vegans, vegetarians, flexitarians and reducitarians. The research provides brands and businesses focused on sustainability and plant-based products with local, real time and affordable data and insights on this growing audience. This is the largest study of its kind in Australia and we want to give you the opportunity to be part of it from the beginning.
What is an Ethical Consumer and why does it matter for your business?
Sentient Consulting and Fresh Focus are collaborating with the aim to raise awareness and provide affordable access to insights about one of the world's fastest growing consumer segments - the Ethical Consumer. We will achieve this through the successful launch of Australia's first successful crowdfunded consumer insights campaign.
Who is this research for?
Business, brands and organisations focused on plant-based products and seeking Australian data, insights and segment profiles of the Ethical Consumer audience.
Why you need to buy this research and what we will discover
How to use the Australian insights & data inside your business
How will we achieve this
Upon funding, the research will begin late-August, with final results being presented early December 2019.
About the Researchers
To access the research, simply visit the Pozible Ethical Consumer campaign page, choose which research package suits your organisation's needs and budget, then click to pledge.